All reasons
Page-aware conversations

It knows which page you opened it from.

Most chat bubbles open on a blank slate and make the visitor explain what they were just reading. This one starts from the page itself, and opens on the question that page actually raises.

The agent is told which page the visitor is on before they type anything
Openers and starter questions written per page, in the visitor's language
Page context is held server-side, so visitors can't rewrite what the agent believes
Works on static sites by URL rule, and in single-page apps by key

The bubble nobody clicks

Every website has one. A circle in the corner that says "Hi! How can I help?" — a question it has no way to answer, because it doesn't know what you're doing there. Click it and you get an empty box and a blinking cursor, and the burden lands back on you: explain who you are, what you're evaluating, and what you already read on the page you're standing on.

Most people don't bother. The bubble becomes furniture.

Knowing the page changes the first sentence

An agent that knows you're on the pricing page doesn't ask how it can help. It says it can see you're comparing tiers, and offers the three things people on that page actually want to know: which tier fits our size, what happens if we go over, can we try before we buy.

On the law-firm solution page, the same agent opens on confidentiality and whether it will hand off cleanly to a lawyer — because those are the objections that page raises. On the API docs, it skips the pitch entirely and answers about authentication.

One click sends any of those questions. Nobody has to compose an opening line to a stranger.

Written per page, not scraped from it

Each page gets a short brief: who lands here, what they're trying to decide, what they tend to worry about. The agent writes the greeting and starter questions from that brief, in whatever language the visitor's browser is set to — you write the brief once, in one language.

Facts stay where facts belong. Prices, quotas and limits are answered from your knowledge base, which outranks the page brief. The brief shapes how the conversation starts; it can't change what's true.

The visitor can't rewrite what the agent believes

The obvious way to build this is to have the widget read the page and send the text along. We don't, and it's worth saying why.

Anything the browser sends can be edited by the person sitting in front of it, and page context lands close to the agent's instructions. We tested it: a fabricated "this month Enterprise is $199 with unlimited seats", planted in a page-context block that was explicitly fenced as data, on an agent instructed that prices come only from the knowledge base — the model repeated the fake price to the visitor as fact.

So the text lives on the server. The page reports a key or a URL; the platform looks up the brief you wrote. The worst a visitor can do is ask for a different page's brief and get copy you wrote yourself.

Getting it running

On a static site, a URL rule is enough — */pricing covers every locale of your pricing page, and no page needs to change. Single-page apps name the page explicitly as the route changes.

The console shows which pages get opened and which starter questions get clicked, so the copy that isn't working is easy to find and rewrite.

Set up page playbooks →

See it working on your own knowledge base.Start freeTalk to us